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Running a business is hard

We design and build websites, online stores and systems that actually sell. Modern tech, AI integrations and decisions driven by data, not trends.

or

We reply within 24 h. No spam, no commitment.

“The internet is full of people pretending it’s all simple”

Sound familiar? Everyone’s pulling you in a different direction.
Messenger · nowBuild a new website / store
Mail · nowWithout AI, you’ll be gone soon
LinkedIn · nowBuild your personal brand
LinkedIn · nowPost on LinkedIn every day
YouTube · nowOnly make Shorts
Advisor · nowChange your strategy
Instagram · nowSocial media is the only way
SMS · nowChange your sales model

Everyone has that one golden tip.

And each one pulls you in a different direction.

We’re not adding another tip.We check the data and build.

Websites, online stores and systems built on modern tech, with AI where it actually pays off.

Free website preview

How we work

(More precisely: where we actually help)
1

We look at how things are. And how they should be.

We diagnose. We sort things out. We fix.

Often the problem isn’t that “something doesn’t work”. The problem is that nobody has calmly looked at the whole picture.

At this stage we:

  • analyze your store / website / online activities,
  • check where money, time and energy are leaking,
  • show you the difference between what is and what makes sense,

No 40-page reports.
No fluff.
No scare tactics.

2

We focus on what makes money.

This is where the real work starts.

Once it’s clear what makes sense, we take action.

We work where the real results are:

  • Google and Meta campaigns,
  • e-commerce and UX,
  • video that actually sells,
  • AI where it simplifies, automates and gives you an edge

    (not where it’s just a trend).

We don’t do everything at once.
We do what brings the biggest return right now.

3

We think like owners.

Because that’s what we are.

We’re not interested in:

  • “pretty marketing”,
  • metrics that only look good in a slide deck,
  • doing things “because the competition does it”.

We look at things the way business owners do:

  • what makes financial sense,
  • what is a risk,
  • and what brings peace of mind and predictability.

Sometimes something just isn’t worth doing. We’ll tell you that too.

If you’re here, there are only two options.

Either we sort it out.

Or we build something that really makes money.

or

Download our full portfolio as a PDF

Every project in high quality, ready to browse and present. Please note: the document is in Polish.

Download PDFPDF, approx. 115 MB

A complete approach to your business.

Custom websites and online stores

What it actually covers:

  • Modern tech: Next.js / headless
  • Designed around your sales process, not a template
  • Speed, security and SEO from day one
  • Migrations from outdated websites and stores

E-commerce that actually sells

What it actually covers:

  • Online store design
  • UX / Offer architecture
  • Better carts, product pages and funnels
  • Testing and optimization

AI integrations and automation

What it actually covers:

  • AI assistants connected to your company data
  • Sales and customer service automation
  • Connecting systems via API
  • Getting your data AI-ready

Our own CRM systemNew

What it actually covers:

  • A CRM we build ourselves, for real-world sales
  • Leads, projects and clients in one place
  • Integrates with your website, email and AI
  • Learn more on its dedicated site
Explore our CRM

MyLabNew

What it actually covers:

  • Design and build of offices and workspaces
  • Gaming rooms and streaming rooms
  • Micro recording studios
  • On-premises data storage systems
  • Smart homes and automation
See MyLab

Customer acquisition and sales

What it actually covers:

  • Google Ads / Meta Ads / Integrations
  • Leads + Sales
  • Full tracking and optimization

Visibility in AI and next-gen search

What it actually covers:

  • Visibility in ChatGPT / Gemini / Perplexity
  • Structuring what is known about your company
  • Content prepared for AI

Video and photos that drive sales

What it actually covers:

  • Reels, ads, sales-focused formats
  • Drone footage
  • Formats built for campaigns, not for a portfolio
  • Product photography
  • Campaign graphics

Analytics, data and decisions

What it actually covers:

  • GA4, GSC, events
  • Funnels
  • Reporting
  • Data prepared for AI and campaigns

WooCommerce plugins

What it actually covers:

  • Extensions for WooCommerce
  • Integrations with third-party systems
  • Performance optimization
  • Security and updates

Get in touch

We are here to help.

or

How we build

Websites, stores and systems made to measure, not from a template.
01

We get to know your business

We don't start with mockups. We start with what you sell and to whom, where money is leaking, and what needs to turn a profit.

02

We design around you

A website, store or system cut to fit your sales process. No templates, no unnecessary plugins.

03

We build with modern technology

Fast, secure and ready to grow: Next.js, headless, integrations with the tools you already use.

04

We plug in AI and data

Automation, AI assistants and analytics that work for your sales. We also have our own CRM, which we use every day.

React / Next.js TypeScript Headless CMS WooCommerce AI integrations GA4 + data APIs and integrations Our own CRM

Everyone has “results” these days.

The difference is that nobody verifies them.

Type in any numbers you like. That is how credibility gets sold today.

Companies we have “worked with”

companies

Enter any number you like

Ad budget spent

EUR

Enter any number you like

Hours spent on video production

hours

Enter any number you like

“Successfully completed projects”

projects

Enter any number you like

We don't sell vanity numbers.

We take responsibility for what actually sells and brings in customers.

Questions and Answers

Are you a marketing agency?

Not in the classic sense.

We don’t sell “campaigns”, “packages” or reach.

We help companies:

  • win customers,
  • sell more,
  • make better decisions amid the chaos of tools, channels and AI.

Channels (ads, video, e-commerce, AI) are a means, not the goal.

What kind of companies is this the best fit for?

Companies that:

  • already sell (offline or online),
  • have a budget for growth,
  • want to scale, optimize or enter new channels.

We don’t take on “starting from scratch” projects.

Do you only do marketing?

No.

We cover the whole process:

  • from traffic → through the website / online store → to conversion and sales.

Very often we start with:

  • UX,
  • the structure of your offer,
  • the funnel,
  • and only then add campaigns.

What technologies do you use to build websites and online stores?

Modern ones, not outdated templates.

Most often:

  • Next.js / React and a headless approach,
  • WooCommerce where it makes business sense,
  • API integrations with the systems you already use.

We choose the technology to fit your sales process, not the other way around.

Do you build custom systems, such as a CRM?

Yes.

We have our own CRM system and build tools tailored to a specific company: from lead management to AI integrations.

More about our CRM at crm.contentlabs.pl (in Polish).

Do you migrate existing websites to new technologies?

Yes, it’s one of the things we do most often.

  • a 1:1 migration without losing your design or SEO,
  • then faster loading and easier development,
  • to start, you can request a free website preview.

What is the first step after I leave my contact details?

A short call (15-20 minutes).

We look at:

  • where you really stand today,
  • what is holding back your sales or growth,
  • whether it makes sense for us to get involved at all.

No presentations, no pitch.

Do you guarantee results?

No.

We guarantee a process, measurability and transparency.

A business can’t be reduced to a single metric or a single promise.

If someone guarantees you a result, they’re usually not telling the whole truth.

What does working together look like: a project or ongoing support?

Most often we:

  • start with a diagnosis and clean-up phase,
  • then move on to ongoing growth support.

Because sales and winning customers are a process, not a one-off campaign.

Do you only do e-commerce?

No.

We work with:

  • e-commerce companies,
  • as well as service and B2B companies.

The logic is the same:

  • acquisition → decision → sale.

Only the architecture differs.

Do you implement AI “because it’s trendy”?

No.

We only implement AI where it:

  • genuinely saves working time,
  • makes sales more effective,
  • brings order to data and processes.

We don’t sell automation for automation’s sake.

Is GEO / AI visibility a replacement for SEO?

No.

It’s a new layer on top of SEO.

SEO still matters, but today more and more buying decisions start in:

  • ChatGPT,
  • Gemini,
  • Perplexity.

We make sure your company is correctly understood and recommended there.

How long does it take to see the first results?

It depends on the starting point.

Most often:

  • the first real changes show up after a few weeks,
  • more stable results after 2-3 months.

We don’t do “quick hits to make the chart look good”.

Do you work with several companies from the same industry?

Not at the same time.

When we get deeply involved in sales and strategy, we avoid conflicts of interest.

How do I know whether this makes sense for my company at all?

That’s what the first call is for.

If we conclude that:

  • the problem lies elsewhere,
  • or we’re not the right team.

We’ll tell you straight.

We don’t take on projects “just to have them”.

Didn’t find the answer to your question?

or

We’ve worked with

Assa Abloy
Dyson
Ecco
Danone
Top Farms
Terra Nostra Fundacja
EIT Food
Laboprint
Holiday Park and Resort

OUR TEAM

Piotr Marcinowski - Business Manager

Piotr Marcinowski

Business Manager & Founder

piotr@contentlabs.pl+48 662 265 365
Piotr Krukowski - Graphic Designer and Photographer

Piotr Krukowski

Graphic Design, Web Designer

piotr-krukowski@contentlabs.pl+48 663 582 457
Maciej Wilgosiewicz - Graphic and Web Designer

Maciej Wilgosiewicz

Design and Graphics

maciej@contentlabs.pl+48 535 481 054
Monika Witkowska - Video Producer and Editor

Monika Witkowska

Video production and editing

monika@contentlabs.pl+48 500 672 633
Hubert Kucharzak - Full-Stack Engineer (Offensive Security & AI)

Hubert Kucharzak

Full-Stack Engineer (Offensive Security & AI)

hubert@contentlabs.pl
Błażej Lipke - Business Solutions Designer

Błażej Lipke

Business Solutions Designer

blazej@contentlabs.pl
Mika Pyla - Junior Graphic Designer

Mika Pyla

Junior Graphic Designer

contact@contentlabs.pl

CONTENTLABS

End-to-end marketing that actually sells and wins customers.

ul. Aleksandra Fredry 2/5a
Poznań, 61-701
Poland


Email: contact@contentlabs.pl
Phone: +48 603 033 505
PLENDE

About us

  • Services
  • About us
  • Contact
  • Our work
  • Our team

Services

  • Custom websites and online stores
  • Free website preview
  • Marketing & Sales
  • Video Production
  • E-commerce & Online Stores
  • AI in Marketing
  • Analytics and Data
  • WooCommerce Plugins

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  • FAQ
  • Terms of Service
  • Privacy Policy
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Leave your contact details and we’ll get back to you with specifics within 24 h. No spam.

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